Designing a Model of Cultural Strategies: The Role of the Universities in Jihad of Explanation Based on the Statement of the Second Phase of the Islamic Revolution

Mohammadi, Abbas; Azizabadi Farahani, Fatemeh; Ameri Shahrabi, Mohsen; Qayyumi, Abbas Ali

doi:10.22034/jsusu.2024.715488

Designing a Model of Cultural Strategies: The Role of the Universities in Jihad of Explanation Based on the Statement of the Second Phase of the Islamic Revolution

Document Type : Original Article

Authors

Abbas Mohammadi ¹

Fatemeh Azizabadi Farahani ²

Mohsen Ameri Shahrabi ³

Abbas Ali Qayyumi ⁴

¹ PhD Student Department of Management and planning of cultural affairs, Science and Research Branch, Islamic Azad University, Tehran

² Associate Professor and manager Department of Management and planning of cultural affairs, Science and Research Branch, Islamic Azad University, Tehran, Iran

³ Assistant Professor Department of Management and planning of cultural affairs, North Branch, Islamic Azad University, Tehran, Iran

⁴ Associate Professor Department of Cultural Management and Policy, North Branch, Islamic Azad University, Tehran, Iran

10.22034/jsusu.2024.715488

Abstract

Today, cognitive warfare seeks to distort the facts and influence people's culture and thoughts so as to weaken their will and actions in order to prevent society from moving in the direction of development and progress. One of the manifestations of countering distortion is "jihad of explanation", which requires a stream of thought expressed by scientific and logical language for the society. The supreme leader of the Iranian revolution has emphasized the capacity of "the youth" and "the place of science and knowledge" in the Statement of the Second Phase of the Islamic Revolution to achieve the great goal of creating a new Islamic civilization. Thus, the present applied developmental research was conducted with the aim of identifying the indicators of this statement in order to help the universities play its part in the jihad of explanation. The research method used in this study is thematic analysis and data collection tool is semi-structured interview with academic and seminary experts and cultural managers who were purposefully selected by snowball method. The main result of this research is a model based on which active and reactive factors were categorized in four indicators of explaining the movement and its importance, explaining the promising points, explaining the realities of the field, and explaining the strategies and solutions for dealing with challenges. It is expected that by applying this model with a forward-looking view and relying on past experiences, fruitless tests shall be avoided, and as a strategic-operational source, the capacity of the universities will be used in a dedicated way in line with jihad of explanation.

Keywords

statement of the second step of the revolution

elucidation jihad

Elucidation approaches

university culture

strategic management